Crystal Paradis-Catanzaro
Associate Director of Marketing and Communications, TNC NH & Northeast Division
- Role
- Associate Director of Marketing and Communications, Nh at The Nature Conservancy
- Location
- Somersworth, NH, US
- LinkedIn followers
- 500 followers
About Crystal Paradis-Catanzaro
I bring over 15 years’ experience in communications, branding, content strategy, digital…
Experience
Associate Director of Marketing and Communications, Nh
Oct 2024 — Present · Concord, NH, US
Design, manage and implement communication and marketing plans in collaboration with key leaders in NH and the Northeast Division Marketing and Communications (NED MAC) team- Manage multiple projects by coordinating the work of internal and external professionals- Manage NH MAC, accountable for collaborative supervision and mentoring, as well as co-creating thoughtful professional development goals and objectives- Center principles of diversity, equity, inclusion, and justice (DEIJ) in all marketing communications strategies- Create and manage proactive media and PR strategy; identify solutions to help respond to and/or pre-empt any reputational issues that may arise, utilizing effective communications and marketing strategies- Work collaboratively across all functions to discover, develop and amplify compelling stories that speak to diverse audiences- Prioritize limited resources for the greatest possible impact on TNC’s conservation goals and external positioning- Serve as advisor to communications staff and leadership in NH and throughout the organization- Assist with creation/administration of budget, evaluates results and develops corrective strategies, as needed- Spearhead NH communications plan to support global, regional and statewide contributions to TNC\'s 2030 Goals; work closely with Conservation, Stewardship, Development teams- Take initiative on opportunities for DEIJ development and ongoing learning opportunities- Enhance skills-based learning through ongoing trainings to enhance marketing and communications, management, leadership and values-based communication practices for my team, in contribution to the NH chapter, NED MAC and TNC Global communityTools: Meltwater, Microsoft suite (Word, PPT, Excel, Teams, Outlook, Edge, OneNote), Adobe Suite (Photoshop, Illustrator, Procreate), Asana project management, Zoom, AI tools including Microsoft CoPilot, Concur expenses, Conservation Training, Aprimo asset management
Education
Carson-Newman University
English, Photography
2001 — 2003
Portsmouth Christian High School
High School Diploma
1999 — 2001
Skills
- Web Content Writing
- Grassroots Organizing
- Headline Writing
- Media
- Photography
- Evernote
- Copy Editing
- Writing
- Rss
- Social Media Marketing
- Social Media Consulting
- Microsoft Excel
- Content Strategy
- Newsletters
- Communication
- Google Analytics
- Photoshop
- Community Organizing
- Adobe Photoshop
- Video
- American Politics
- Voicemail Message Aficianado
- Planning & Organizing Skills
- Blogging
- Local Government
- State Politics
- Media & Entertainment
- Creative Writing
- Copywriting
- Wordpress
- Microsoft Office
- Technology
- Web Content
- Coffee
- Editing
- Social Media
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