Crystal Nikish

About Crystal Nikish

Performance-driven digital marketing leader dedicated to growing business as well as growing teams. I’m a natural collaborator with the vision and talent for getting to the heart of a story in order to understand what makes customers tick. My advanced web optimization and multi-channel marketing experience makes me a holistic marketing strategist hardwired to deliver success.Specialties: Conversion Optimization and AnalyticsCustomer Segmentation and Lead GenerationContent Strategy and Email MarketingSearch Engine Optimization and PPC AdvertisingSocial Media Campaigns and Community BuildingUser Experience and Graphic Design

Experience

1. Senior Director, Marketing Strategy & Innovation Marketing and Enrollment Solutions

   EAB

   Jul 2021 — Present

   At EAB, we believe that we can change the world—with our partners, we are improving education and thereby strengthening communities across the nation and around the globe.I lead EAB\'s Marketing Strategy and Innovation team, tasked with defining the undergraduate Enrollment Services marketing products and enabling transformational change across the division.

Education

• University of Central Florida

  24 Credits Earned Towards Bachelor of Science in Digital Media

• The University of North Carolina at Chapel Hill

  Master of Business Administration (MBA), Concentrations in Data Analytics and Entrepreneurship

  2015 — 2017

• Penn State University

  Bachelors of Arts in English; Minor in Educational Theory and Policy

Skills

• Content Management
• Product Marketing
• Online Marketing
• Email Marketing
• Social Media Marketing
• Copywriting
• Conversion Optimization
• A/B Testing
• Analytics
• Google Adwords
• Google Analytics
• Online Advertising
• Sem
• E-Commerce
• Adobe Photoshop
• Adobe Indesign
• Html
• Eloqua
• Mailchimp
• User Experience
• Salesforce.com
• Graphic Design
• SEO
• Customer Segmentation
• Content Marketing
• Corporate Blogging
• Website Development
• Facebook
• Search Engine Optimization (SEO)