Crystal Wilson
- Role
- Global Social Media Strategy Lead at 施耐德電氣
- Location
- Redding, CA, US
- LinkedIn followers
- 500 followers
About Crystal Wilson
Great to meet you! I love to share about social media, digital marketing, sustainability,…
Experience
Global Social Media Strategy Lead
Feb 2023 — Present
Strategic lead for all global social platforms (LinkedIn, X, Instagram, Facebook, and Threads)- Employee Advocacy tool owner - designed and implemented a 2023 roadmap to help increase MAU, increase awareness of the tool, and optimize the user experience- Created and publish Power Up, Schneider Electric\'s first LinkedIn Global monthly newsletter - Trend spotter - I develop guidance alongside Social Media Director for new platform capabilities, content pillars, and more - Deep knowledge of Sprinklr as a publishing, listening, and insights tool for all social accounts - Governance owner alongside the team for all of Schneider Electric\'s social media profiles, groups and presence in all countries and business units through Sprinklr and Workfront- Key Social lead for all marquee global company events (Paris Marathon, IEA, Davos, Hannover Messe, etc.)
Education
The University of North Carolina at Chapel Hill
School; B.A
Skills
- Search
- Integrated Marketing
- Product Marketing
- Social Media
- Public Relations
- Strategy
- Account Management
- Creative Direction
- E-Commerce
- Project Management
- Business Analysis
- Marketing
- Corporate Communications
- Social Media Marketing
- Press Releases
- Marketing Strategy
- Writing Skills
- Digital Marketing
- Marketing Communications
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