Crystal Minter
Marketing Director
- Role
- Marketing Director at The Wise Merchant
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Crystal Minter
Marketing professional with expertise in campaign management, data-driven strategies, and…
Experience
Marketing Director
Nov 2023 — Present · Beaverton, OR, US
Marketing Director for a marketing and branding agency, leading all aspects of marketing and project management to enhance brand visibility and drive business growth.Responsibilities- Oversee program scope, objectives and success metrics, ensuring alignment and clear communication across teams and stakeholders.(e.g, communication plans, workback plans, demos, office hours, strategic workshops, events)-Foster cross-functional collaboration to streamline processes and optimize project delivery- Develop and implement strategic plans to enhance program efficiency and effectiveness, contributing to overall organizational goals- Promote a constructive view of program management, framing it as an opportunity rather than a mandatory task- Identify and define key performance metrics aligned with objectives. Leverage data analytics to monitor progress, provide actionable insights and drive continuous improvements- Provide support with various administrative tasks, such as note taking, crafting meeting agendas, scheduling, and managing SharePoint and Microsoft Teams.Key Accomplishments- Boosted the company’s brand visibility and engagement by 30% through strategic managementof social media, website, SEO, communications, and event planning initiatives- Successfully onboarded over 15 new clients and optimized project flow by coordinatingassignments across designers, creative teams, and web developers, achieving a 95% on-timeproject delivery rate- Drove a 25% rise in website traffic and social media engagement for clients by developingtargeted product marketing strategies, SEO initiatives, and ad campaigns- Grew revenue for Toro & Hare by establishing strategic partnerships, and implementing anefficient project packaging process from initial design through to delivery.
Education
University of Toledo
Bachelor of Arts - BA
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