Crystal Maleski

About Crystal Maleski

I use digital communication and social media management to help companies convey their services through graphics, short-form videos, e-newsletters and community outreach. I’m a storyteller and use social media channels including Facebook, X, Instagram, LinkedIn, YouTube and Pinterest to build online relationships with desired target audiences, collect social sentiment and as part of an inbound marketing strategy. I have provided digital communication and website management services in a number of sectors including education, health care, real estate, the restaurant and food industry and for providers of consumer goods. I have shared techniques on building followers, content creation, easy-to-use apps for social media posting, managing online concerns and SEO via in-person presentations and webinars at webmaster conferences, national school public relations conferences, company-sponsored inservices, chamber of commerce events and community education courses.

Experience

1. Social Media Specialist

   Building Wings

   Jan 2022 — Present · Lake County, IL, US

   I develop and manage the social media presence of Building Wings, a new company formed following the announcement that Don Johnston Inc. tools would be joining forces with Texthelp and its curriculum offerings would be part of the newly created Building Wings Co. During the transition, I managed the social media channels for both companies.As part of the marketing team, I also update the company website by adding key-word and SEO-optimized blog posts, manage UTM creation and analytics, keyword research and monitor metrics including Google Analytics.It is a joy to combine my clinical background as an occupational therapist with my experience in social media and education to share news and information about the benefits of comprehensive curriculum solutions to meet the needs of ALL students.If you are a teacher, school administrator, therapist or assistive technology specialist working with students with complex learning needs, follow the company profile for Building Wings Co for news relating to special education and inclusive classroom curriculum, literacy education and information on free live and on-demand webinars for special educators and advocates of inclusive education.

Education

• Eastern Michigan University

  Bachelor of Science (BS)

• National Louis University

  Master of Science (MS)