Crystal Maginnes
Director - Digital Product Marketing @Fox Corporation
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WORK HISTORY
Director - Digital Product Marketing @Fox Corporation
How I Create Value:Drive Innovation Across Media & EntertainmentI stay at the forefront of emerging technologies and trends within sports, media, and entertainment to deliver best-in-class digital products and experiences. My goal is to elevate customer experience (CX) and enhance the customer lifecycle through thoughtful, tech-forward strategies.Lead Strategic CRM InitiativesI manage high-impact CRM programs in Braze and Salesforce Marketing Cloud, leading platform migrations, operational workflows, product feature launches, and creative strategy. At Tubi Media Group, I help translate technical capabilities into user-first experiences.Champion Cross-Functional CollaborationI bridge content, marketing, sales, engineering, and product teams to drive project success from concept to completion—ensuring aligned vision, executional excellence, and measurable outcomes.Enable Scalable CRM OperationsI support the operational side of CRM systems while empowering our solutions teams to launch high-performing, data-informed campaigns and products that push the boundaries of engagement and performance.
EDUCATION
NEOMA Business School
Trimester Study Abroad, Master of Business Administration
Loyola Marymount University
BA, Communication Studies
UCLA
Certificate, Design Communication Arts
Pepperdine Graziadio Business School
MBA, Global Business
California State University, Fullerton
Certificate, Applied Project Management
Fudan University
Certificate, Global Enterprise Management: Business in China
Fullerton College
Certificate, Printing Technology
Universidad Austral, Buenos Aires
Certificate, Business in Latin America
ABOUT CRYSTAL MAGINNES
I’m a seasoned marketing and product leader with over 20 years of experience driving digital innovation across the media, entertainment, and technology industries. My background spans both creative agencies and in-house teams, where I’ve had the opportunity to bring big ideas to life—bridging the gap between vision and execution through creative strategy, cross-functional collaboration, and a strong command of data.My expertise lies in CRM strategy, UX research, digital applications, and e-commerce. I’ve led major initiatives using Braze and Salesforce Marketing Cloud, including platform migrations, product feature launches, and CRM operations that enhance the customer lifecycle and elevate the overall experience. At Tubi Media Group, I work closely across departments—product, marketing, content, engineering, and sales—to ensure we’re delivering seamless, engaging, and measurable digital solutions.Having lived and worked in Europe, Asia, and South America, I bring a global lens to everything I do—especially in visual communication, international business, and user experience. I thrive at the intersection of creativity and analytics, always keeping a pulse on emerging trends and technologies that help shape forward-thinking strategies.At my core, I’m driven by a passion for creating impactful, data-informed experiences that deliver real value to both customers and the business. I bring together creative vision and analytical rigor to harness emerging technologies and evolving market trends—crafting digital solutions that are not only innovative, but also future-ready and results-focused.
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