Crystal Koch

About Crystal Koch

Marketing and Brand Operations leader specializing in scaling complex marketing programs, creative operations, and cross-functional execution.I’ve built a career leading complex marketing and brand initiatives across both industrial and highly regulated industries. I specialize in bringing structure, clarity, and operational discipline to cross-functional teams working on high-visibility programs.My experience sits at the intersection of marketing strategy, creative execution, and operational delivery. I’ve led large, multi-workstream initiatives, managed multimillion-dollar portfolios, and partnered closely with brand, creative, legal, and executive stakeholders to translate strategy into coordinated execution. I’m known for building scalable processes, aligning diverse teams, and ensuring initiatives move forward with transparency, accountability, and quality.In addition to program leadership, I have a strong focus on workflow optimization and operational transformation. Earning both Certified Scrum Master (CSM) and Certified Scrum Product Owner (CSPO) certifications strengthened my ability to guide teams through agile delivery models, improve visibility across complex workstreams, and implement systems that support faster, more consistent execution.I’m most energized by roles that sit at the intersection of marketing operations, brand governance, and program leadership where I can help organizations scale creative work, streamline processes, and bring complex initiatives to life through strong collaboration and thoughtful operational design.

Experience

1. Senior Project Manager

   Deerfield Group

   Oct 2025 — Present · Conshohocken, PA, US

Education

• Temple University

  Bachelor of Arts (B.A.) , Communications