Crystal Leaver

About Crystal Leaver

I\'m a senior integrated marketing leader with over 15 years of experience driving revenue growth, pipeline influence, and brand awareness. I take a data-driven, integrated approach to thought leadership, content creation, events, PR, awards, social media, and research–harnessing AI for efficiency and as a thought partner. Culture isn\'t an afterthought for me. I love leading cross-functional teams and fostering inclusive, high-performing environments. I\'m a skilled writer and communicator with a focus on B2B SaaS and cleantech marketing, spanning start-ups to established organizations.Here are some of the results I\'ve driven-Drove $69M+ in total ARR through strategic content marketing and event programming across cleantech SaaS companies-Pioneered AI-driven content optimization initiatives, improving marketing performance and team efficiency-Generated $22M in new ARR and $34M in renewal ARR through customer conference content strategy and execution-Built and scaled integrated content strategies across 6-8 solution portfolios, managing end-to-end campaign execution-Managed marketing budgets exceeding $1M+ while leading cross-functional teams and agency relationshipsBecause you are still reading, here\'s more about me:There is nothing as much fun as seeing campaign and content ideas from concept to execution–all in service of driving pipeline growth and establishing market leadership. I thrive on connecting all of the dots throughout the organization to tell compelling stories that inspire action and revenue. I\'ve worked in a variety of organizations, but they\'ve all had similarities: a high growth environment, a drive for results, and a mission I believe in.

Experience

1. Director, Communications and Corporate Marketing

   Uplight

   Sep 2025 — Present · Seattle, WA, US

   Leading an integrated marketing strategy across content, demand generation, events, partner marketing, and public relations to drive pipeline and thought leadership in the clean energy technology space-I\'m responsible for building cohesive, integrated campaigns across all Uplight channels, managing a cross-functional marketing team, and elevating the Uplight presence through earned, owned, and paid media-I currently oversee industry event presence, partner marketing, and the Uplight website-I partner with product, sales, and industry solutions teams to create compelling stories and a content strategy that resonates with utility clients and prospects-I manage PR agency relationships, marketing budget allocation, and performance analytics to deliver measurable impact on pipeline growth and ARR.

Education

• The University of Georgia

  BA, Anthropology

• Seattle University

  MBA, Marketing

Skills

• Sem
• Event Planning
• Project Coordination
• Website Management
• Social Media
• Social Media Marketing
• Product Branding
• Marketing Communications
• Product Management
• Vendor Management
• Competitive Analysis
• Webmaster Services
• Direct Marketing
• Online Marketing
• Alliance Building
• Strategy
• Email Marketing
• Corporate Branding
• SEO
• Content Marketing
• Online Advertising
• Web Analytics
• Partnership Marketing
• Integrated Marketing
• Cross-Functional Team Leadership
• Marketing Strategy
• Online Content Creation
• Paid Search Campaigns
• Analytics
• Public Relations
• Brand Development
• Media Relations
• Market Research
• Marketo
• Digital Marketing
• Relationship Marketing
• Marketing Automation
• Beta Management
• Program Management
• Customer Segmentation Strategy