Crystal L. Lauderdale
Associate Vice President, Corporate Communications & Public Relations Head of Business Continuity @Vocate Education Solutions
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WORK HISTORY
Associate Vice President, Corporate Communications & Public Relations Head of Business Continuity @Vocate Education Solutions
Built and scaled an enterprise communications function to support growth, acquisitions and organizational transformation in a highly regulated environment.Vocate Education Solutions is a newly established shared services organization supporting a growing network of education and workforce development institutions, including Ultimate Medical Academy (UMA), American Institute, Nasium Training and Global Education Group. Together, the enterprise serves learners, alumni and a remote workforce of 2,500+ nationwide. My role transitioned to Vocate in 2026 as part of an enterprise restructuring of shared services, reflecting expanded scope and responsibility. I sit on the senior leadership team guiding enterprise corporate communications, public affairs, reputation management and crisis readiness across a highly regulated, multi-brand organization: Built and restructured internal and executive communications to support a rapidly expanding remote workforce, strengthening engagement and connection between leadership and front-line teams Elevated executive visibility and thought leadership, contributing to increased board placements and stronger external credibility Revitalized public relations strategy, expanding earned media reach and reinforcing reputation across education, healthcare and community sectors Led cross-functional brand activation efforts to launch a refreshed identity and extend mission and values across internal and external audiences Built and mentored a high-performing communications team, with multiple team members earning expanded scope and title growth Assumed enterprise responsibility for Business Continuity and Emergency Management, transitioning the function from the Chief of Staff role and serving for 3+ years to strengthen organizational resilience :
EDUCATION
University of Southern California
BA, Journalism
University of Florida
MBA, Business
ABOUT CRYSTAL L. LAUDERDALE
I build and scale corporate communications and brand functions that help organizations navigate growth, regulatory complexity and enterprise transformation. These are the moments when communication matters most — when leaders need alignment, teams need clear direction and stakeholders need a story they can trust. As a former journalist, I understand how executives and institutions are evaluated by clients, investors, employees, regulators and the media. I bring that lens to the C-suite, translating business priorities into actionable plans that strengthen reputation and move strategies forward.Across my career, I’ve led communications and brand marketing functions for national, global and growth-stage organizations. I’ve built teams from the ground up, directed multi-state groups of 150+ and supported workforces of partnering closely with leaders through pivotal periods of change: Built brand identity, reach and trust to support enterprise growth strategies, including scaling a regional media footprint 140% in six months while leading multi-state teams Elevated institutional visibility and credibility through strategic public relations, including the launch of a new organizational brand that earned media coverage across 24 countries Developed executive visibility and thought leadership platforms for global business audiences that outperformed benchmarks by 18x, strengthening authority, client engagement and business development Advised presidents and C-suite leaders on corporate and executive communications that align stakeholders, open doors and drive engagement Led crisis response and business continuity in a highly regulated environment, navigating disruptions, natural disasters and extraordinary events like the COVID-19 pandemic : Finding focus through the lens Exploring the world (six continents down, one to go) Mentoring through Big Brothers Big Sisters Supporting community arts and culture College football — Fight On, Go Blue and Go Gators:We operate in a world of constant change — economically, technologically and culturally. In many ways, LinkedIn feels like a 24/7 international, cross-industry conference: thought leadership, people working to solve shared problems, and — yes — the occasional vendor booth. If we share common ground, reach out across the virtual convention. I’m always glad to connect.
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