Crystal Haggard

About Crystal Haggard

I\'m passionate about creating customer experiences that convert.Using thoughtful storytelling, behavioral insight, and data-backed experimentation, I specialize in blending content and commerce to drive high growth at mission-driven brands. At Momentous, that\'s meant 143% gross sales growth and subscription attach rate from 36% → 51%, all while managing a near-doubling of sessions without letting conversion quality slip.I bring deep experience across Shopify Plus (headless and native), CRO, digital product, UX, offer and pricing strategy, subscription and retention, AEO/GEO/SEO, and merchandising, and I\'ve built the testing programs and tech stacks to back it up.I thrive at the intersection of data and empathy, in fast-moving organizations where eCommerce is treated as a core revenue function.

Experience

1. Senior Director, Ecommerce

   Momentous

   Dec 2025 — Present · Park City, UT, US

Education

• Hallmark Institute of Photography

  Commercial photography with a focus on business and marketing

• Orange Coast College

  Associate of Arts (AA)

Skills

• Leadership
• Blogging
• Marketing Strategy
• Sales Management
• Retail
• Adobe Photoshop
• Customer Relationship Management (Crm)
• Marketing
• Social Media Marketing
• Microsoft Excel
• Photography
• Brand Development
• Management
• Trade Shows
• Photoshop
• Strategy
• Customer Service
• Project Management
• Video Production
• Microsoft Office
• Sales
• Bicycle Repair
• Social Media