Crystal Griffin

WORK HISTORY

EDUCATION

ABOUT CRYSTAL GRIFFIN

I am a Media Buying Manager with extensive experience driving paid social performance for e-commerce, franchise, and healthcare brands. I manage multi-million-dollar budgets across Meta, TikTok, Pinterest, Reddit, and additional platforms, consistently improving efficiency, scaling spend, and delivering strong ROI. I have successfully grown accounts from under to several million while maintaining performance stability and adapting strategies to changing market conditions.Before transitioning fully into media buying, I built and led my company’s analytics department. I developed the reporting systems, data processes, and measurement frameworks that continue to support strategic decision-making today. This background gives me a strong analytical foundation and the ability to translate complex data into clear and actionable insights.I excel in creative testing, full-funnel strategy, and rapid problem resolution in fast-paced agency environments. My approach is rooted in clarity, data accuracy, and continuous optimization across channels.As a leader, I focus on developing people, setting clear expectations, and maintaining a collaborative and supportive environment. I prioritize communication, structured feedback, and consistent team performance.Core Strengths: Paid Social Strategy, Media Buying, Creative Testing, Full-Funnel Planning, Budget Scaling, Multi-Million-Dollar Accounts, Cross-Platform Optimization, Analytics, Reporting, Team Leadership, E-commerce Growth, Franchise Scaling, Healthcare MarketingPlatforms and Tools: Meta Ads, TikTok Ads, Pinterest Ads, Reddit Ads, X/Twitter Ads (some experience), Snapchat Ads (some experience), Google Ads (some experience), Bing Ads (some experience), MNTN (some experience), Zapier, CRM Support