Crystal Weber
CEO; Group 31 Communications | Helping pharma and device companies connect with patients, HCPs, and investors through impactful medical marketing
- Role
- Chief Executive Officer at Group 31 Communications
- Location
- Durham, NC, US
- LinkedIn followers
- 500 followers
About Crystal Weber
As the CEO of Group 31 Communications, I lead a team of marketing experts who specialize in helping midsize pharma and device companies with at least one product in the market achieve measurable success.We pride ourselves on being fun and results-driven, working as a collaborative extension of your team to deliver innovative marketing strategies. My work has been recognized by MM+M, where I was honored as a \"Woman to Watch\" in 2022 and as a \"Woman of Distinction\" in 2024. I also graduated from the Raleigh Chamber of Commerce\'s \"Emerging Leaders\" program in the fall of 2024, further honing my leadership skills and commitment to driving innovation in the healthcare marketing.At Group 31 Communications, we’re passionate about empowering patients and care partners, equipping HCPs with actionable insights, and inspiring investors to support groundbreaking innovations. And while we work hard, we also believe in the power of play—our annual G31 Games are a testament to the fun, competitive spirit that fuels our team culture.With curiosity, creativity, and a dash of humor, we make marketing in the healthcare space impactful and enjoyable. Let’s work together to make your brand stand out and achieve your goals.
Experience
Chief Executive Officer
Apr 2022 — Present
As the Chief Executive Officer at Group 31 Communications, I lead a team of marketing professionals dedicated to driving success for midsize pharma and device companies. Through strategic initiatives, we\'ve achieved significant increases in website engagement, campaign conversions, and fundraising goals for our clients.
Skills
- Healthcare Information Technology (Hit)
- Creative Writing
- Healthcare Consulting
- Cardiology
- Nursing Care
- Hospitals
- Medical-Surgical
- Patient Education
- Nursing
- Medicine
- Icu
- Healthcare Management
- Bls
- Patient Safety
- Epic Systems
- Product Launch
- Emr
- U.s. Health Insurance Portability and Accountability Act (Hipaa)
- Clinical Research
- Pediatrics
- Writing
- Leadership
- Copy Editing
- Web Content Writing
- Critical Care
- Editing
- Public Health
- Technical Writing
- Clinical Trials
- Healthcare
- Medical Writing
- Healthcare Information Technology
- Headline Writing
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