Crystal Duncan

About Crystal Duncan

I’ve spent 15+ years at the intersection of where brands speak and where people actually listen. While my roots are firmly planted in the early days of influencer marketing, my focus as EVP of Brand Engagement at Tinuiti has expanded to the entire marketing ecosystem. I lead a multi-disciplinary team across Creative, Creative Strategy, Influencer, Affiliate, and CRO, ensuring that every consumer touchpoint—from a creator\'s post to the final \"buy\" button—is cohesive, data-backed, and built to perform.I’m a firm believer that \"brand engagement\" shouldn’t be a vague concept; it should be a measurable engine for growth. By bridging the gap between high-level creative storytelling and the technical precision of conversion, I help brands move beyond vanity metrics to true business growth. My goal is to create a seamless journey where great content meets smart strategy, and where the \"Influence\" of a brand is backed by the hard data of its performance. If you want to talk about the future of the creator economy or how to build a full-funnel strategy that actually sticks, let’s connect.

Experience

1. EVP, Brand Engagement

   Tinuiti

   Apr 2025 — Present

   As EVP of Brand Engagement at Tinuiti, Crystal leads a multi-channel team driving Creative, Influencer, Affiliate, content and CRO programs that connect brands to culture—and deliver real business results.

Education

• Youngstown State University

  Bachelor of Arts (B.A.), Telecommunications

Skills

• Creative Direction
• Account Management
• Digital Media
• Ppc
• SEO
• Search Engine Optimization (SEO)
• Business Development
• Digital Marketing
• Facebook
• Management
• Strategy
• Multicultural Marketing
• User Experience
• Marketing Strategy
• Blogging
• Social Media
• Online Advertising
• Sales
• Salesforce.com
• Social Networking
• Social Media Marketing
• Marketing
• Google Analytics
• Photoshop