Crystal Rodgers
Data Analyst
- Role
- Marketing Analyst at Slide
- Location
- St. Petersburg, FL, US
- LinkedIn followers
- 500 followers
About Crystal Rodgers
Greetings! I\'m Crystal, originally from Taipei, and a data enthusiast with a diverse…
Experience
Marketing Analyst
Jun 2024 — Present · Tampa, FL, US
Collaborating with business stakeholders and developers to build a competitor database in Salesforce to track and analyze the top 20 competitors in Florida and South Carolina.• Defining and documenting requirements for the development of a Leads dashboard in Salesforce to gain a deeper understanding of conversions.• Designing Power BI dashboards to integrate data from Google Analytics, Salesforce Marketing Cloud, and Facebook Ads. Developing platform-specific dashboards and a consolidated executive view for the CMO to monitor key performance metrics across marketing channels. Translating business needs into technical specifications to ensure data accuracy and accessibility.• Contributing to the development of a policyholder dashboard leveraging Auth0 data. Enabling the segmentation of users based on MySlide app engagement to tailor communication strategies. Collaborating with stakeholders to ensure the dashboard aligns with business requirements.• Analyzing the retention rate of acquired Farmers Insurance policies and identifying gaps in customer communication. Assessing the impact of additional marketing efforts, increasing retention rate from 32% to 36%.• Identifying inefficiencies in marketing and data-related workflows and recommending solutions for improvement. Collaborating with cross-functional teams to document current and future state process models.
Education
CodeBoxx
Full-stack Development, Computer Programming
Fashion Institute of Technology
Bachelor's degree, International Trade and Marketing for Fashion Industries
Georgia Institute of Technology
Master of Science in Analytics, Analytics
University of South Florida
Bachelor's degree, Finance and International Business
2007 — 2011
Skills
- Microsoft Office Especially Excel
- Analysis
- Account Reconciliation
- Marketing
- Bloomberg
- Entrepreneurship
- Speak Mandarin Chinese
- Corporate Finance
- Student Affairs
- Microsoft Excel
- Salesforce.com
- Budgets
- Finance
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