Crystal Campbell-Green
Vice President, Marketing & Communications, Florida Chamber Vice President, Leadership Cabinet @Florida Chamber Of Commerce
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WORK HISTORY
Vice President, Marketing & Communications, Florida Chamber Vice President, Leadership Cabinet @Florida Chamber Of Commerce
Tallahassee, FL, US
Enterprise Strategy & Leadership• Lead enterprise-wide marketing, brand strategy, public affairs messaging, digital engagement, and executive communications.• Advise CEO and COO on organizational narrative, crisis communications, reputation leadership, and strategic positioning.• Oversee communications across advocacy, government affairs, political strategy, membership, investor relations, and global initiatives.Global Strategy & International Relations• Lead global marketing and communications strategy for international business initiatives.• Directed the 2025 Florida CEO Delegation to the United Arab Emirates, leading executive messaging, briefing content, international relations communications, and partnership engagement with UAE ministries and global business leaders.Revenue Growth & Demand Generation• Lead the marketing and demand-generation strategy driving sponsorship, exhibitor, registration, and membership revenue.• Partner with Investor Relations to build segmented campaigns and sales enablement programs that strengthen the statewide revenue pipeline.• Contributed to record-breaking revenue performance across major statewide conferences and programs.Signature Achievement• Created and launched the statewide “Coolest Thing Made in Florida”—delivering 680K+ website views, 400K+ votes, 100+ nominations, and 138M+ media reach.
EDUCATION
Harvard Business School Online
Leadership Principles Certificate
Full Sail University
Bachelor of Science, Digital Marketing
Full Sail University
Master of Arts, Public Relations
ABOUT CRYSTAL CAMPBELL-GREEN
I am a marketing and communications executive with 18 years of experience leading enterprise brand strategy, revenue-driven marketing, public affairs messaging, crisis and reputation leadership, and large-scale multi-channel campaigns across public, private, and highly regulated industries.In my current role as Vice President of Marketing & Communications and Vice President of the Leadership Cabinet at the Florida Chamber of Commerce, I lead enterprise-wide brand, marketing, revenue strategy, digital engagement, executive communications, and statewide initiatives that influence more than 3 million Florida jobs.I oversee communications across advocacy, government affairs, political strategy, membership development, global initiatives, and the Safety, Health & Sustainability Councils.Signature Statewide Achievement:I created and launched the “Coolest Thing Made in Florida” program, generating- website views- votes- 100+ product nominations- 138M+ media reachGlobal Leadership:I lead the Chamber’s global marketing and international relations communications strategy, including directing the 2025 Florida CEO Delegation to the United Arab Emirates.This includes creating- International relations messaging- Executive communications for CEO delegates- Global competitiveness positioning- Strategic content and media- Multi-channel storytelling- Partnership engagement with UAE ministries and global business leadersRevenue Leadership:I also lead the marketing strategy driving sponsorship, exhibitor, registration, and membership revenue across major statewide conferences and initiatives—supporting year-over-year revenue growth and enterprise sales enablement.Prior to the Chamber, I served as Senior Manager of Marketing at GNA (a TRC Company), driving $400K+ in new business revenue and leading campaigns for major utilities and transportation clients including Amazon Freight, PG & E, SDG & E, Xcel Energy, SCE, and Voltera.Earlier in my career, I spent nearly a decade at Chesapeake Utilities Corporation, overseeing crisis communications, brand strategy, community engagement, and award-winning campaigns across 8 subsidiaries.
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