Crystal-Angelee B.

About Crystal-Angelee B.

TL:DR Sales & account manager, digital marketing strategist, and journalist with 10 years of experience. Currently building the world’s strongest brands with my team at Tracksuit!About me:Hi, I’m Crystal! My expertise across tech, media, and the creative industries has developed across 10 years of scaling high-growth sales and strategic partnerships accounts at Tracksuit, Business Insider, L’Oréal, Christie’s, and Soane Britain. I’ve proven my ability to drive revenue on highly collaborative teams, and have expertly nurtured strong relationships with high-value clients. I love challenging myself personally and professionally in order to learn, grow and contribute value.In 2020, I began freelancing part-time as a writer and brand strategist. From museums and renowned theater companies, to creatives and popular brands, my clients have trusted me to increase their engagement and reach new audiences. In 2023, I took a leap towards full-time digital marketing, audience engagement, and e-commerce. I’ve fostered online communities through email marketing, e-commerce and blog writing as a Digital Strategy Consultant with the team at Black Skin Directory, the leading skincare and beauty destination for Black people and people of color. I’m also a contributor with Hyperallergic, a notable arts magazine with one million monthly readers online; Sweet July, a Black-woman founded lifestyle magazine whose mission is to help people find joy and gratitude in life\'s everyday moments; and The CultureLP, a marketing consultancy that partners with globally esteemed cultural institutions.These days, my Tracksuit team and I deliver brand health insights for marketing leaders who value and invest in brand research & development. ‍🥇

Experience

1. Customer Success Manager

   Tracksuit

   Jul 2025 — Present · New York, NY, US

   Beautiful, affordable, always-on brand tracking for modern consumer brands. Tracksuit is a MarTech SaaS platform (Series B) helping brands measure, track, and communicate brand performance. Tracksuit delivers continuous brand insights, competitive intelligence, and category benchmarks to power data-driven decision making, brand strategy, consumer insights, and long-term brand growth.Achieved 236% of Q4 post-sale upsell revenue quota in a Series B high-volume, high-pressure, SaaS environment.Owns retention and renewal strategy across 60-70 commercial accounts.Leads end-to-end onboarding, adoption, and quarterly business reviews to improve customer health and long-term value.Delivers C-level presentations translating brand health data into strategic insights and growth recommendations.Identifies churn risks, communicates mitigation plans to leadership, and influences retention outcomes.Maintains CRM reporting, health scores, and documentation by leveraging HubSpot, Vitally, Notion, and Claude. Partners cross-functionally with Research, Sales, Marketing, and GTM teams to drive revenue.Channels customer feedback to Product to influence the product roadmap and drive Tracksuit’s competitive advantage.

Education

• King's College London

  Master of Arts (M.A.), Cultural and Creative Industries

  2015 — 2016

• Boston University

  Bachelor of Arts in International Relations, Minor in Theatre Arts

Skills

• Event Planning
• Public Speaking
• Research
• Leadership
• Performance Poetry
• Policy Analysis
• Microsoft Excel
• Client Liaison
• Manage Client Relationships
• Special Events Coordination
• Event Management
• Social Media
• Social Networking
• Powerpoint
• Editing
• Customer Service
• Marketing
• Teamwork
• Phone Etiquette
• Microsoft Office
• Outlook
• Administrative Office Support
• Historical Research
• Written Correspondence
• Time Management
• Grant Administration
• Microsoft Word
• Entertainment
• Administrative Assistance
• International Relations