Crystal Stone

Digital Transformation | Product Strategy | Marketing Excellence | User Experience | Team Building | eCommerce

Role
Digital Product Director Digital Marketing Manager at Cambium Learning Group
Location
Fayetteville, WV, US
LinkedIn followers
500 followers

About Crystal Stone

Turning creative ideas into measurable growth has been my focus throughout my career in…

Experience

  1. Digital Product Director Digital Marketing Manager

    Cambium Learning Group

    Mar 2024 — Present · Fayetteville, WV, US

    Leverage marketing expertise, product management skills, and analytical mindset to oversee all digital marketing components as well as systems and integrations. Facilitate seamless communication between product, demand generation, and marketing team. Marketing Dashboards: Designed metrics dashboards and integrated all data into MCI platform, enabling enhanced strategic planning and informed decision-making within marketing operations under budget constraints. Business Development: Drove 22.3% eCommerce revenue growth, 80.97% engagement increase, and 34.09% conversion rate improvement through data integration and advanced analytics implementation.

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