Crystal Wills
Sr Analyst, Digital Analytics @Norwegian Cruise Line Holdings Ltd.
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WORK HISTORY
Sr Analyst, Digital Analytics @Norwegian Cruise Line Holdings Ltd.
Develop reports, analysis, and creates recommendations to support ecommerce teams. • Maintain constant focus on overall website performance and provides insight and direction to team based on analytics.• Produce timely reporting of the conversion funnel and other brand specific key KPS\'s. • Collect, analyze, and report on traffic, visitor behavior, and overall site performance.• Monitor trends and proactively identify areas for further research and analysis.• Compile, integrate, and analyze data from multiple sources to identify trends, expose new opportunities and answer ongoing business questions.• Work with ecommerce team and relevant stakeholders to support ad-hoc requests, prepare analyses, and present key findings and insights to the relevant audience.• Provide holistic insights and recommendations based on these insights.• Identify trends and drivers, perform exploratory data analyses and present views that will provide visibility into performance.• Work with marketing analytics team to create ecommerce specific dashboards using data visualization tools to provide insights into performance within all aspects of ecommerce.• Design outputs (reports, dashboard) using tools to satisfy stated and anticipated requirements.• Validate, that deliverables continue to deliver business value by working with stakeholders on an ongoing basis.• Partner with development and marketing teams to understand analytic tracking requirements to support new site features and functionalities.• Gather business requirements for data collection to provide implementation guidance to the implementation team.• Partner with BI and Analytics teams to ensure data consistency of data, methodologies, and reports. Focus on data integrity across the broader marketing department to drive business growth and to reach goals.• Daily tools used: Adobe Analytics, Google Analytics, Smartly, Sprout Social, Similar Web, DialogTech, Tableau, Excel, SQL, PowerPoint, JIRA, Domo, Brightedge
EDUCATION
Southern Connecticut State University
Bachelor of Science - BS
SKILLS
ABOUT CRYSTAL WILLS
Research professional with 10+ years of marketing, media and digital research experience…
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