Crystal Whaley

About Crystal Whaley

I\'m a 3x EMMY Award winning Executive Producer and Development Executive working across…

Experience

1. Principal Creative Director & Producer

   Plan C Media Group

   Nov 2010 — Present

   Director, Executive Producer, Supervising Producer, Series Producer (scripted & unscripted), Senior Producer, Line Producer, Experiential Producer, Post-Supervising Producer, Photo Producer, and Advertising Executive Producer for commercials, branded content, digital, scripted films, premium streaming, and nationally syndicated documentary series.* Successfully developed and executive produced shows/projects/series, translating creative direction into award-winning results.* Successful executive producing & management of 3rd party production companies, overseeing physical production, unions, guilds, and flow from inception to post. Expertly managed financing structures, anticipated roadblocks, collaborated with departments (sales, PR, business affairs), cost consultants, and team management to ensure successful on-time and on-budget deliveries.* Strategically planned, created and managed experiential, immersive brand experiences, activations, and installations, executing projects up to 85% under budget. Responsible for project planning, creative concept execution, vendor management, logistics, and operations.Clients (Partial List): Netflix, MSNBC, Max, TLC, AARP, Ad Council, State Farm, NBA Players Association, L’OREAL, Mass Appeal, Showtime, Ford, Nissan, WEtv, Teen Nick, Kraft Foods, Adidas, Tommy Hilfiger, MAC Cosmetics, Cover Girl, Dove, Dove Men + Care, Universal/BMG Records, Island/Def Jam, Jay Z, Common, John Legend, Res, Niki Minaj, Erykah Badu, Conde Nast, Hearst Publications, Essence Magazine, Ebony.com, Joy Collective, Grey, BBDO, Deutsch, Uniworld Group, Admerasia Advertising Agency, Ado Ato Pictures, Adolescent TV, PBS American Masters, Frontlines/PBS.Currently Streaming:* Ladies First: A Story of Women in Hip Hop – Co-Executive Producer – Netflix* Model America – Supervising Producer – MSNBC* They Called Him Mostly Harmless – Supervising Producer – Max* Un(re)solved – Producer – Frontlines/PBS

Education

• Howard University

  Bachelor's degree

• New York University

  N/a

Skills

• Copywriting
• Post Production
• Broadcasting
• Digital Video
• Commercials
• Casting
• Screenwriting
• Editing
• Digital Copywriting
• Creative Direction
• Television
• Producing
• Digital Marketing
• Integrated Marketing
• New Media
• Animation
• Broadcast
• Content Development
• Radio
• Entertainment
• Photography
• Content Strategy
• Film Production
• Social Media
• Strategic Creative Development
• News Writing
• Short Films
• Digital Media
• Executive Producing
• Music Videos
• Documentaries
• Multimedia
• Video
• Art Direction
• Film
• Video Production
• Storytelling
• Pre-Production
• Advertising
• Magazines