Crystal Taveras

Crystal Taveras

Growth Marketing Activation & Acquisitions Acceleration, IBM Marketing

Role
Growth Marketing Activation Lead & Acquisitions Acceleration Professional at IBM
Location
New York, NY, US
LinkedIn followers
500 followers

About Crystal Taveras

As a Growth Marketing Activation & Acquisition Acceleration lead, I drive strategic growth by activating high-potential markets and accelerating acquisition through targeted initiatives and cross-functional collaboration. I am a prominent leader of the Marketing, Communications and CSR community at the IBM NYC office and co-founded the Latinx/ Hispanic Business Resource Group NYC chapter as well.

Experience

  1. Growth Marketing Activation Lead & Acquisitions Acceleration Professional

    IBM

    Sep 2025 — Present · NY, US

    Excited to share I started a new role leading activation and supporting acquisition acceleration for the IBM’s Growth Marketing team by- Reinforcing key learnings at speed and encourage AI adaptation and innovation -Building community and cross-collaboration throughout our teams globally and locally -Driving activation and application of strategies and alignment across the business-Supporting acceleration of IBM’s hybrid cloud and AI leadership through targeted technology acquisitions

Education

  • Columbia University

    Bachelor's degree, Sociology

    2017 — 2021

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