Crystal Sierra

Hospitality Sales Leader

Role
Director of Sales and Marketing at Westin Bonaventure
Location
Los Angeles, CA, US
LinkedIn followers
500 followers
Sales & Business DevelopmentView LinkedIn profile

About Crystal Sierra

My job is to make money/drive revenue\".Looking to gain more experience and knowledge with each role.

Experience

  1. Director of Sales and Marketing

    Westin Bonaventure

    Nov 2022 — Present · Los Angeles, CA, US

    Manage overall topline strategy which includes group, catering, revenue management and convention services for the largest hotel in Los Angeles• Ownership liaison which includes specialized reporting and data presentations• Lead and develop a division consisting of multiple departments focused on overall commercial strategy• Responsible for budgeting, forecasting and P&L management

Skills

  • Strategic Sales
  • Hospitality Management
  • Hospitality Industry
  • Hotels
  • Marketing Strategy
  • Event Planning
  • Budgeting
  • Leadership
  • Customer Satisfaction
  • Trade Shows
  • Sales
  • Event Management
  • Account Sales Strategies
  • Meeting Planning
  • Tourism
  • Property Management Systems
  • Business Development
  • Project Management
  • Hospitality
  • Pre-Opening
  • Yield Management
  • Resorts
  • Front Office
  • Management
  • Team Building
  • Account Management
  • Revenue Analysis
  • Rooms Division
  • Catering
  • Hotel Management
  • Food & Beverage
  • Customer Service
  • Sales Management

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