Crystal Putnam
Media and Commerce Leader | Shopper Marketer | Digital + Social Commerce Expert | AI Driven Growth, Monetization & Innovation Trailblazer | Trusted CPG Partner
- Role
- Vice President Business Development at Inmar Media
- Location
- Rogers, AR, US
- LinkedIn followers
- 500 followers
About Crystal Putnam
I’m a retail media strategist and CPG partnership leader with a deep passion for building brands where commerce, media, and innovation intersect. With over a 18 years of experience across Walmart, Sam’s Club, Value Channel and top-tier agencies, I help brands and partners unlock growth through data-driven retail strategies, omnichannel campaigns, and high-impact content.Whether launching new retail media capabilities, optimizing national go-to-market plans, or guiding emerging brands in their first big retail moment, I bring a unique blend of corporate insight and startup energy. I thrive in fast-moving environments and love rolling up my sleeves to solve messy, meaningful problems.My experience spans:Leading cross-functional teams across CPG, media, and shopper marketingBuilding strategic partnerships that grow revenue and deepen brand equityNavigating Walmart Connect and Sam’s Club ecosystems with fluencyTranslating data into actionable strategies that drive performanceI’m especially energized by mission-driven startups and challenger brands—and I’m always open to connecting with others building the future of commerce. Having worked on-site at retail and in the agency world for 18 years, I understand the importance of connecting/meeting the consumer where they are, whether that is in store, on-line, or elsewhere.
Experience
Vice President Business Development
Dec 2015 — Present
Aki Technologies, powered by Inmar Intelligence, enables me to provide my team and aligned customers with the most innovative solutions that are backed by strategic insights, taking our customer\'s brands to the next level. We use AI, backed by Inmar\'s 1st party data and intelligence platform, to provide best in class personalization and dynamic creative that interrupts and captures consumers attention. Team Lead focused on CPG growth at Walmart and Sam\'s Club + Retailer Partner Lead WM and Sam\'s Club. Develop strategy across the social and digital landscaper for Fortune 500 clients, grounded in insights through PIQ (data, trends, basket analysis, AI). Consistently meet/exceed sales goals while maintaining higher than average deal size, achieved via strategic consultation – including prescriptiveIQ (predictive modeling) insight, sales list impact analysis, and innovation. Awards: President’s Club 3 consecutive years
Education
Ouachita Baptist University
BA in Marketing, Marketing and Finance
1999 — 2001
Ouachita Baptist University
Bachelor's , Marketing and Finance
Southern Arkansas University
BA Marketing, Marketing and Finance
2001 — 2003
Ouachita Baptist University
Business, Marketing and Finance
Skills
- Nielsen
- Retail
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Wal-Mart
- Sales
- Consumer Products
- Consumer Insight
- Business Development
- Digital Marketing
- Relationship Marketing
- Categorization
- Marketing
- Social Media
- New Business Development
- Marketing Communications
- Customer Insight
- Competitive Analysis
- Leadership
- Advertising
- Strategic Planning
- Management
- Event Planning
- Account Management
- SEO
- Integrated Marketing
- Shopper Marketing
- Brand Awareness
- Social Media Measurement
- Social Media Marketing
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