Crystal Prescott

About Crystal Prescott

Hello! About me: I am a marketing professional with 2.5 years of experience leading the email marketing channel for a global rehabilitation nonprofit, one year of experience as a Marketing Coordinator and Interim-Marketing Manager for a national nonprofit organization; two years of experience as a Marketing Administrative Assistance, and seven years of marketing products in retail placement and promotion.Most recently, I was the Email Marketing Specialist for the global nonprofit organization American Congress of Rehabilitation Medicine. It was my responsibility to draft content and design email campaigns for a variety of audiences (members, prospects, industry supporters, and community groups) and products (meetings, journals, conferences, exhibits, sponsorships, advertising, and training). I developed high-volume, email campaigns, led nurturing campaigns, and created the real-time personalization of email blasts. I also monitored engagement rates and used data analysis to respond to trends and maximize email marketing efforts.I am also versed with working for a national nonprofit organization during my time as Marketing Coordinator and Interim Marketing Manager for the nonprofit organization American Association for Respiratory Care (AARC). During this time, I assisted with the planning, development, and implementation of the association’s strategic marketing plans through social media, website, print and other digital platforms. I provided key operational, project management, and administrative support for the Marketing team. In addition, I also actively participated in strategic meetings where our team developed marketing campaign ideas and messages for key organizational events. Prior to my coordinator experience, I worked within a corporate finance marketing department directly under the supervision of the Marketing Director. During my tenure as a Marketing Administrative Assistant, I assisted the Marketing department by maintaining marketing materials, providing detailed notes from team meetings, and performing routine department audits for the company\'s 250+ locations in 5 states. Additionally, I also performed additional task as requested by the Marketing Director. I worked closely with these departments: Marketing, Marketing Analytics, Decision Science, Credit Risk, Operations, Accounting, Remarketing, and Real Estate.I am always looking for learning opportunities that provide challenges, new skill development, and opportunities for feedback to help with future professional advancement. Please feel free to connect with me!

Experience

1. B2b Marketing Specialist

   Right At School

   Dec 2025 — Present

   As a B2B Marketing Specialist at Right At School, I support regional sales teams by executing localized, multi-channel marketing campaigns that drive awareness, engagement, and lead generation among K–12 district and school decision-makers. I partner closely with sales representatives and internal marketing stakeholders to deliver timely, on-brand marketing materials that support territory plans, events, and key accounts.Job Responsibilities by Category:Regional Campaign Execution & Sales Enablement:• Execute regional marketing campaigns that support sales outreach to district and school leaders• Coordinate campaign setup and delivery across multiple channels, including targeted email marketing, direct mail, print, and event-related promotions• Support pre- and post-event marketing efforts to drive attendance, engagement, and follow-up• Collaborate with the Marketing Project Manager to track timelines, manage dependencies, and ensure campaigns launch accurately and on schedule1:1 Sales Support & Custom Collateral:• Partner directly with regional sales representatives to fulfill marketing requests tied to territory plans and priority accounts• Customize approved marketing templates, including one-pagers, postcards, and sales collateral, for territory-specific outreach• Execute localized lead generation and follow-up campaigns to support sales meetings, events, and district outreachMarketing Operations, CRM & Reporting:• Manage campaign lists, segmentation, and setup within CRM and marketing automation platforms• Track and monitor campaign performance metrics, including open rates, clicks, leads, and conversions• Share performance insights to inform optimizations and improve future regional campaigns• Maintain organized documentation, asset libraries, and workflows to support campaign execution and scalability

Education

• The University of Southern Mississippi

  Bachelor of Science - BS, Communication and Media Studies

  2014 — 2018