Crystal McCall
- Role
- Paid Search Consultant at Hughes Media, Inc.
- Location
- Marietta, GA, US
- LinkedIn followers
- 500 followers
Experience
Paid Search Consultant
Mar 2017 — Present · Atlanta, GA, US
Provide daily, weekly and monthly updates on digital marketing campaigns to clients which include discussing strategic initiatives and methods for improvement.\\\\nRecommends needs and optimization strategies for short- and long-term campaigns.\\\\nAnalyzes third-party data and investigates new growth opportunities.\\\\nAccount management, strategy, targeting and campaign development.\\\\nExecute test, identifying trends and insights in order to maximize conversions in paid search campaigns.\\\\nTracking, reporting and analyzing account performance and PPC campaign initiatives.\\\\nManage campaign bid optimizations and budget allocation for client’s campaigns.\\\\nCreate and optimize ad copy for paid search.\\\\nResearch and analyze client’s competitors during keyword research.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
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