Crystal Marich
Digital Communications and Social Media Specialist @Getty
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WORK HISTORY
Digital Communications and Social Media Specialist @Getty
Los Angeles, CA, US
The Getty Research Institute’s Digital Media team is a creative, united, highly productive, and award-winning team dedicated to publishing human-centered stories, multimedia, and online content about the GRI’s work, including exhibitions, public programs, publications, archives and special collections, and research projects.Build and manage online communities through social media channelsManage development and implementation of social media strategy for the GRICreate and contribute content to specific digital communications channels, implementing editorial strategy and content voice and toneSource, create, and edit multimedia assets to be disseminated across digital platformsCurate and manage content calendar and documentationEvaluate how content is performing and create reports with actionable recommendationsLiaise with stakeholders to ensure coordination and achieve goals
EDUCATION
New York University
Master's degree, Art and Public Policy
University of California, Berkeley
Bachelor's degree, Ethnic Studies
SKILLS
ABOUT CRYSTAL MARICH
I am a social media strategist and communications professional passionate about purpose-driven storytelling to advance racial and social justice. I believe in the transformative power of the arts and building a thriving creative ecosystem. I have a deep investment in artists and cultural workers as leaders for social impact and political change.I lead with empathy and compassion. My leadership style is highly collaborative and community oriented. I lead by example to create an empowering team culture. My roots as a youth worker ground me in humility and purpose. The relationships and community I’ve cultivated motivate me to work and communicate with a high standard of respect, integrity, and transparency.
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