Crystal L. Lauderdale
Communications, Marketing & Public Relations Consultant Speaker @Cll Strategic Communications
Signup · Get unlimited contacts
WORK HISTORY
Communications, Marketing & Public Relations Consultant Speaker @Cll Strategic Communications
US
Following a proven thought leadership, content marketing and strategic communications framework that I developed, I help individuals and organizations forge valuable connections, build brand trust and drive results.I’ve been a recurring guest faculty member for the Poynter Institute and a repeat speaker for the Public Relations Society of America’s Tampa Bay Chapter. I’ve also been a speaker or presenter for the University of Tampa, City University of New York, the Associated Collegiate Press, Tampa Bay Startup Week, Freelance Success, the Florida Society of News Editors, and the Building Better Managers podcast with Wendy Hanson.
EDUCATION
University of Florida
MBA
University of Southern California
BA
ABOUT CRYSTAL L. LAUDERDALE
Hi! I’m Crystal.I combine expertise in marketing, communications and operations to unite teams, build awareness and trust, smoothly navigate change and crises, and ultimately drive growth. I embrace the philosophy that leadership is a combination of caring and raising your hand. In every leg of my 20-year career, I\'ve sought to solve problems, improve processes and uplift the people around me. In doing so, I\'ve helped to build, transform and grow start-up, national and global organizations across industries, including technology, healthcare, education and management consulting.Results I\'ve delivered include: RAPID SCALE & INCREASED MARKET SHARE - Leading content, operations and audience engagement strategies for a national digital media enterprise to grow its regional footprint 140% in six months, ultimately heading a team of 150+ across six states. GLOBAL BRAND AWARENESS - Earning media coverage in 24 countries for a new university with hits on LATimes.com, Fast Company, Fox Business News and Jeopardy! ELEVATED BRAND TRUST - Leading communications, PR, brand activation and corporate social responsibility (CSR) strategies for a national healthcare academy that contributed to rising employee engagement, brand advocacy and net promotion. NEW BUSINESS - Building a new thought leadership and content marketing function for a global consulting firm that performed 18x better than average in online conversion. CRISIS RESILIENCE - Leading business continuity planning and emergency response to help brands and teams emerge better from crises.I thrive on helping purposeful organizations and people succeed. That extends to volunteering in my community. I’ve served on several non-profit boards, and I mentor youth and young professionals through Big Brothers Big Sisters and Emerging Leaders of Tampa Bay. EXPERTISE: Strategic Communications Brand Marketing (B2B / B2C) Public Affairs / Public Relations Corporate Social Responsibility (CSR) Content Strategy Social Media Strategy Storytelling Thought Leadership Relationship Management Change / Crisis Management Audience / Employee Engagement Cross-functional Team Leadership Team DevelopmentFOR FUN: Travel. I’ve been to four continents and aim to reach them all by 2030. Photojournalism. It\'s not just my background, it\'s my way of seeing.(IG:@crystallauderdale) Food & Wine. I love new recipes and hold a Level 2 WSET wine certification. Team Trivia. My group has been playing weekly for 10+ years. College Football. Fight On, Go Blue and Go Gators!
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.