Crystal Brooks
Senior Associate, Builder AXP | Adobe Experience Platform (AEP) | Certified SAFe 6 AI-Empowered Product Owner/Product Manager | Certified Scrum Product Owner
- Role
- Senior Associate, Builder Axp at Humana
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Crystal Brooks
Highly accomplished, outcomes-oriented marketing leader with 7+ years of specialized experience in acquisition and lifecycle marketing and a strong focus on performance-driven strategies. Possesses 3+ years of experience leading large, cross-functional teams across complex initiatives. Certified Product Owner (CSPO) with 2+ years of experience working within an AGILE marketing framework.Expertise is focused on Integrated Activation & Journey Management; leading the development and execution of go-to-market (GTM) omnichannel acquisition strategies, driving measurable growth, and improving cost-per-acquisition. Proficient in designing and optimizing member journeys, utilizing A/B testing, audience segmentation, and data-informed decision-making. Leverages strong strategic thinking to translate data into actionable insights, with deep expertise in highly regulated industries and proficiency in Salesforce Marketing Cloud and Adobe Experience Platform (AEP).Additionally skilled in email channel capability development, AI/ML-driven personalization, Next Best Action (NBA) logic, and Profile & Preference Management. Experienced in enabling scalable personalization, optimizing deliverability, and driving platform innovation through agile product ownership and cross-functional collaboration. Proven ability to align digital channel capabilities with strategic roadmaps and regulatory requirements.
Experience
Senior Associate, Builder Axp
Dec 2025 — Present · US
Education
North Carolina Central University
Bachelor of Arts - BA, Political Science
North Carolina Central University
Master of Public Administration - MPA
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.