Crystal Hamilton
Founder, CEO @Knowbie
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WORK HISTORY
Founder, CEO @Knowbie
BC, CA
Recognized for delivering ROI to operators by improving staff product knowledge, sales confidence, and reducing turnover- Leading the growth of a SaaS platform transforming hospitality and retail liquor training, with learners currently using Knowbie across Canada and the U.S- Expanding strategic partnerships with organizations like Barossa Australia, Gateway Casinos, and SafeCheck Compliance to scale licensing revenue and global reach- Driving enterprise sales by securing multi-year content licensing contracts worth $35K–$100K annually- Delivering measurable results: Learners report a 118% boost in knowledge (1.9/5 → 4.2/5) after training- Speaking at major industry events (Restaurants Canada Show, ABLE BC Spark, NEXT Food Expo, SHFM New York and Washington DC) to position Knowbie as a thought leader in hospitality education- Actively innovating with new features (role-based training, freemium onboarding, expanded content library) to increase adoption and ROI for clients.
EDUCATION
Justice Institute of British Columbia
Certificate, Conflict Management
British Columbia Institute of Technology
Marketing and Journalism
WSET
Diploma, Wine
WSET
Wine
Emily Carr University of Art and Design
Art History
Wines and Spirits Education Trust
Global business of wine - Level 4
SKILLS
ABOUT CRYSTAL HAMILTON
I’ve spent 20+ years on the floor, in the cellar, and across the table working as a…
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