Crystal Hamilton

About Crystal Hamilton

I’m a multifaceted UX Designer and Visual Strategist passionate about transforming data into meaningful, user-centered experiences. As an onsite UX Designer for Counterpart Communication Design (serving FedEx Office\'s Web Content team, I create and optimize responsive web pages that drive engagement, improve accessibility, and directly impact revenue. My approach blends research, strategy, and storytelling—leveraging web analytics, heat mapping, and user journey replays to uncover behavioral patterns and inform data-driven design decisions. I thrive at the intersection of UX design and data, with growing expertise in analytics and business intelligence to make insights more actionable and impactful through strong visual storytelling. I believe design should do more than look good—it should solve real problems, guide users intuitively, and drive measurable outcomes. My next career chapter is focused on blending UX strategy with data analytics to craft experiences that inform, inspire, and create lasting impact.

Experience

1. Ux Designer

   Counterpart

   Mar 2023 — Present · Memphis, TN

   Designed and optimized responsive web page layouts within Adobe Commerce (Magento 2), ensuring a visually appealing, user-centered, and conversion-driven digital experience.Leveraged UX research tools—including web analytics, heat mapping, and user session replays—to analyze user interactions, uncover behavioral trends, and identify opportunities to improve engagement and performance.Conducted competitive and market research to uncover content gaps, analyze customer needs, and align site experiences with vertical-specific demand.Translated qualitative and quantitative data into actionable design strategies, ensuring web experiences aligned with user goals and business objectives.Applied SEO and accessibility best practices (alt text, metadata, file naming conventions) to enhance discoverability, performance, and compliance.Developed product imagery and mockups that visually communicated solutions, blending strategy with strong visual storytelling.Collaborated with the digital marketing manager daily to ensure cohesive branding and seamless user journeys across web experiences.Designed high-quality graphic design and eCommerce visuals, including lifestyle product imagery, category banners, and promotional assets that elevated the digital storefront experience.Integrated UX, UI, and visual design to create end-to-end experiences that drive customer engagement, educate users, and inspire new use cases for print solutions.

Education

• Coursera

  Google UX Design Certificate

• Art Institute of Houston

  Media Arts and Animation

  2015 — 2015

• University of Houston-Downtown

  Bachelor of Business Administration - BBA

  2008 — 2013

• Full Sail University

  Master of Science (M.S.)

  2017 — 2018