Crystal Graves Nelson
Senior Project and Program Manager @Bank of America
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WORK HISTORY
Senior Project and Program Manager @Bank of America
US
Stand up new e-Comm email platform for GCB/BB (Global Commercial Banking/Business Banking) as a parallel email platform to GWIM (Global Wealth and Investment Management) Execute a Go To Market strategy while supporting the various LOBs growth objectives. Drive digital marketing initiatives to increase online visibility, generate leads, and support customer acquisition. Develop and maintain a strong brand presence in the Global Banking market, ensuring visual identity across all marketing channels while monitoring brand perception and reputation. Identify and establish project milestones, and work with the technical team to build out the WBS, identify tasks and timelines. Identify and mitigate risks while monitoring project progress and make adjustments necessary to ensure successful completion. Manage budgets and work with management and Finance to make sure the project remains on budget or if additional funds are required, work with management to define the amount, the timeline and where it will come from. Create a revenue marketing strategy to align with overall Global Commercial Banking needs. Work with the Program Manager within the Technology Solutions Team to establish process, policies, and tracking for all service, operational and project platform tasks.
ABOUT CRYSTAL GRAVES NELSON
Senior Project and Digital Marketing Manager with experience developing, managing and measuring successful social, digital branding and traditional marketing programs. Adept Project Management, organizational skills and attention to detail, with a passion for completing projects on time and within budget. Strong project management skills, along with excellent oral and written communications skills.Proven success in using a wide variety of current digital marketing techniques including SEO, SEM, email marketing, social media, display advertising as well as traditional marketing to drive lead generation. Extensive B2B, and B2C marketing with decision makers at many levels and talent selling quality and service over price. Proven revenue generator in all market conditions with a demonstrated ability to build new territories and expand opportunities within existing client base.
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