Crystal Forbes
Operations & Technology Leader | Driving Growth & Efficiency through Digital Transformation & Project Delivery
- Role
- Director of Operations at Semmelmann Interiors
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Crystal Forbes
As an Operations & Technology Leader with over 15 years of experience, I am passionate about transforming underperforming projects into success stories. My journey of leading projects across diverse industries has equipped me to deliver results that drive efficiency and create growth. Let\'s connect!What energizes me is fixing what’s broken and building what’s missing: whether that’s rescuing a delayed $3M construction build and recovering $180K in weeks, scaling IT operations and Agile practices across global teams, or creating frameworks that transform scattered processes into smooth, repeatable systems.Some career highlights I’m proud of: • Rayne Builds: Leading multi-million-dollar projects, vendor alignment, and customer delivery, while leveraging AI to streamline research and operations. • John Houston Homes: Promoted three times in a year by proving IT could be a value-creator; directed app development, BI, ITSM, and Agile adoption while renegotiating contracts to save money and strengthen vendor partnerships. • Bioworld Merchandising: Built an application development division from scratch; launched IoT and mobile products that secured $630K in new revenue in under a year. • CheapCaribbean.com: Oversaw 10 global teams and 160+ people; implemented Agile QA transformation with $3M in budgets and CI/CD frameworks.I’m passionate about building teams, turning around underperforming projects, and using technology to make businesses more efficient, customer-focused, and scalable.Core strengths: Project Leadership • Operations Strategy • Agile/Scrum & SAFe • Vendor & Contract Management • IT Service Management • App Development • Process ImprovementCertifications: ADU Specialist | Certified Scrum Master (CSM)| SAFe Change Agent | Lean Agile Leader
Experience
Director of Operations
Sep 2025 — Present · Fort Worth, TX, US
Education
Westwood College-Dallas
Computer Network Engineering
2000 — 2004
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.