Crystal Elam

Vice President of Growth & Operations @RVO Health

Dallas, TX, US

Strategic growth and operations executive with a proven record of scaling business models and driving market expansion within complex healthcare ecosystems. With $119M in revenue, exceeding goals stated goal while delivering preventive health coaching to commercial, health plan, state, and health system clients. Adept at guiding organizational transformation, negotiating complex contracts, and executing go-to-market strategies that generate measurable revenue growth. Expertise in ROI-driven pricing structures—including PMPM, case rate, and claims-based models—that align with client financial goals and deliver cost savings. Deep experience implementing cost-containment strategies such as prior authorization, defined contributions, and utilization controls to improve care efficiency and financial outcomes. Known for building high-performing, inclusive teams and fostering a culture of accountability, innovation, and operational excellence.Core Competencies & Impact- Retained 100% of state clients and secured two new state contracts, adding $2.4M incremental revenue by deploying a geographically based account management structure and targeted market engagement- Delivered strongest employer growth since 2020 with $79M revenue vs.$21M target (+330% YoY)- Led acquisition and seamless integration of Optum’s virtual medical weight loss program, expanding service offerings and client value- Trusted advisor to C-suite executives, managing complex multi-functional accounts and driving strategic client relationships- Drove 4% productivity growth (Quit For Life product revenue from $53.7M to $57.9M) through AI-driven automation and market expansion into two new states- Lead and developed a team of 25 client executives, consistently exceeding revenue goals while prioritizing professional growth and accountability- Standardized key operational processes and launched Prevention’s first CRM (Monday.com), enabling scalable growth and data-driven decision-making.

Pepperdine Graziadio Business School

MBA, Finance

Virginia Tech - Pamplin College of Business

BS, Marketing Management, Communications