Crystal Chong Inn Jhee
Product Marketing Intern @Clement Packaging
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WORK HISTORY
Product Marketing Intern @Clement Packaging
San Francisco, CA, US
Implemented customer segmentation by synthesizing win-loss insights into three distinct buyer personas, enabling tailored messaging aligned with each persona’s buyer rationale and pain points• Conducted market research on the sustainable packaging landscape by analyzing competitor offerings and value propositions, enabling the development of a differentiated product positioning strategy
EDUCATION
UCL
Master of Science - MS
Columbia Business School
Master of Business Administration - MBA
Fudan University
Summer School
King's College London
Bachelor of Science in Philosophy, Politics and Economics
ABOUT CRYSTAL CHONG INN JHEE
I’m passionate about advancing sustainability through data-driven marketing and compelling storytelling. With over four years of experience in product marketing, customer analytics, and public relations, I help mission-driven organizations bring products to market in ways that truly resonate. My experience spans developing go-to-market strategies, implementing growth marketing campaigns, and leading media-facing communications. Most recently, I’ve supported product marketing initiatives through win-loss analysis, customer segmentation and competitor research.
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