Crystal Ammari Iorio
Digital Product Optimization Strategy @The Walt Disney Company
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WORK HISTORY
Digital Product Optimization Strategy @The Walt Disney Company
Los Angeles, CA, US
EDUCATION
San Francisco State University
Masters, Cultural Communications
California State University, Northridge
B.A., Media Studies
ABOUT CRYSTAL AMMARI IORIO
Curiosity and data drive everything I do. With a deep passion for understanding consumer behavior, I’ve spent years helping brands create digital experiences that aren’t just seamless, but also meaningful. Whether it’s mapping user journeys, optimizing for conversions, or leveraging the latest research methods, my goal is to ensure that every digital touchpoint delivers value to both the user and the business.Collaboration is key to this success. Working alongside cross-functional teams, I’ve implemented strategies that improve engagement, streamline workflows, and enhance user satisfaction. With a rich background in user research, A/B testing, and other optimization techniques, I make data-backed decisions that push boundaries and elevate performance.While my main focus is on delivering high-impact digital experiences, I’m also passionate about process improvement. Finding smarter, more efficient ways of working ensures that both teams and outcomes are operating at their best.
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