Cruz Daniel Riquezes

About Cruz Daniel Riquezes

With over 17 years of international experience across oilfield services and energy technology, I specialize in scaling high-value product lines and uncovering white space opportunities in complex, competitive markets. From The Americas to the Middle East and Asia, I’ve led cross-functional teams and strategic initiatives that have delivered record-breaking growth in revenue, market share, and profitability; often under the most challenging operating environments.Currently, I serve as the Global Product Line Manager for Red Baron at Wellbore Integrity Solutions (WIS), where I define the 5-year technology and commercial roadmap, oversee global financial performance, and guide go-to-market strategy across fishing, sidetracking, multilaterals, and thru-tubing interventions. My leadership has directly contributed to tenfold year-over-year growth in key geographies, as well as the turnaround of underperforming markets, since I monitor the performance in each country and has visited or conducted work in 19 of WIS\' locations worldwide.I bring expertise in commercial intelligence, competitor analysis, geopolitical monitoring, and field-to-boardroom communication. My leadership style blends strategic vision with operational depth — often bridging commercial, engineering, and executive functions to accelerate results. I’ve led market entries, launched technologies related to intervention services, built training academies from the ground up, and advised C-level stakeholders with data-backed, actionable insight.Recognized as a subject matter expert in wellbore departure, fishing and remedial services, I’m driven by a growth mindset, global perspective, and commitment to raising standards in people development, service quality, and strategic execution.If you\'re looking to connect around executive leadership, commercial strategy, or unlocking growth in the energy sector or just to establish a new professional contact, I’d be glad to connect.

Experience

1. Red Baron Global Product Line Manager

   (WIS) Wellbore Integrity Solutions

   Sep 2022 — Present · Houston, TX, US

   Lead the global commercial and strategic direction of Red Baron, overseeing financial performance, 5-year roadmap development, and technology positioning across fishing, sidetracking, multilaterals, and thru-tubing product lines in 20+ countries; this saw the increase of wells intervened by 32% in the past 24 months- Generate actionable geopolitical, competitive, and market intelligence to inform executive decisions and Go-To-Market strategy, including successful rollout and positioning of technologies in NAM, LAM, Europe and MENA- Identify and capitalize on white space opportunities, driving margin optimization, product mix shifts, and service line expansions that enhance revenue and EBITDA performance globally, directly impacting EBITDA with a 15% increase Y/o/Y globally- Spearhead competency and training initiatives that strengthened customer-facing execution, reduced service quality incidents by 45% in Non-Productive Time, and accelerated field enablement; earning top-tier performance ratings in strategic thinking, people development, and global collaboration.

Education

• EADA Business School

  Executive MBA

• Universidad Nacional Experimental Politécnica 'Antonio José de Sucre'​

  Bachelor of Science (B.Sc.), Mechanical Engineering

  2002 — 2008

• Universitat Oberta de Catalunya

  Master of Business Administration - MBA