Aleksei Stojanovic
Amazon Strategy @SUG | Founder @NoSurf
- Role
- Founder & CEO at Nosurf Fest
- Location
- Carlsbad, CA, US
- LinkedIn followers
- 500 followers
About Aleksei Stojanovic
After launching a surf app company straight out of college and navigating the…
Experience
Founder & CEO
Jul 2023 — Present · San Diego, US
Sold previous surf app and community (GoSurf) and pivoted to building and scaling San Diego’s fastest growing independent music and culture festival from 500 attendees in 2022 to in 2025. Bootstrapped the entire operation alongside a full time career.Highlights and Responsibilities:Marketing and Growth: Launched and managed the social media, content, and influencer program with 200+ creators that drove 7.2 million organic views in 3 months for the 2025 campaign. Leading to consistently sold out ticket tiers.Creative Direction: Designed and evolved the brand identity rooted in surf culture and indie/electronic music, from DIY style posters to a satirical festival voice that became recognizable and shareable.Talent Booking: Negotiated with emerging and established acts including The Red Pears, Krooked Kings, and Loods, balancing budget constraints with high impact curation across indie and electronic stages.Sponsorship and Partnerships: Secured beverage and lifestyle brand activations including Lucky Energy, Barrilitos, and Firestone Walker, while aligning with nonprofits like Sustainabeat and San Diego River Park Foundation to support ocean conservation.Operations and Logistics: Managed venue relationships, production timelines, ticketing strategy, bar splits, and staffing for attendees to ensure smooth day of execution.Impact:Created a grassroots, community driven festival that has become a cultural touchpoint for San Diego’s surf, indie, and electronic scenes. Demonstrated that with creativity and persistence a DIY idea can grow into a 2,500 person annual experience while funding ocean conservation efforts.
Education
Arizona State University - W. P. Carey School of Business
Bachelor's of Business Marketing
High Tech High North County
High School
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