Crystal Trieu
Senior Analyst - Commercial Fp & a @WestJet
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WORK HISTORY
Senior Analyst - Commercial Fp & a @WestJet
Experienced finance professional responsible for leading monthly forecasts, annual budget cycles, and financial analyses for major Commercial Group functions including: Loyalty, Revenue, Commercial Development & Strategic Partnerships, and Contact CentreSpecific Expertise- Loyalty program strategy and analytics, with a focus on bridging key metrics and member behaviour to revenue performance- Development and maintenance of financial model for valuing loyalty program (including Cobrand) which WestJet term loan is secured by; long-range forecasting and reporting to support lender requirements and inform Group tax planning- Key financial advisor on loyalty program initiatives and design, with deep understanding of all technical components of the program, including complex accounting and revenue recognition principles of Cobrand contracts- Responsible for Group revenue forecasting and reporting, including non-guest revenues
EDUCATION
University of Calgary
Bachelor of Commerce (B.Com.), Accounting
Chartered Professional Accountants of Canada (CPA Canada)
Financial Reporting and Assurance
ABOUT CRYSTAL TRIEU
Chartered Accountant and finance professional with extensive financial planning and analysis experience. Recognized for being a creative and efficient problem-solver and a key contributor to several high-visibility corporate initiatives, including a recent career highlight: involvement in the financial modeling and strategy behind the launch of WestJet\'s new rewards program in 2025
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