Mark Cross
Co-founder @Water Refill Group
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WORK HISTORY
Co-founder @Water Refill Group
At Water Refill Group, we believe hydration should be accessible, sustainable, and future-focused. Our mission is to create a world where single-use plastic bottles are left behind - replaced by a refill culture that puts people and the planet first.As the exclusive distributor of Zurn Elkay in the UK and Europe, we provide the world’s leading bottle filling stations - trusted globally for their quality, innovation, and reliability. Backed by decades of industry expertise, our team has seen the evolution of workplace and home hydration - and we know that bottle filling is the future.What sets us apart is more than just exceptional products. At Water Refill Group, service and customer experience are critical. We pride ourselves on agility, flexibility, and delivering tailored solutions. From consultation and supply through to installation and ongoing support, we are your trusted partner for end-to-end hydration solutions across the UK and Europe.
EDUCATION
Stourbridge College
Business Studies
ABOUT MARK CROSS
Inspirational and results-driven Sales Director, Business Growth Specialist, and C-Suite Mentor with over 25 years of B2B and B2C experience.I specialise in building high-performing sales teams, accelerating revenue growth, and shaping leaders who deliver sustainable success. My work spans multiple industries and sectors including both B2B and B2C, with a strong focus on the hydration and workplace wellbeing market — helping organisations adopt smarter, more sustainable drinking water solutions across education, corporate, leisure, and public spaces.This builds on a proven track record of scaling businesses through both organic growth and M&A. I combine commercial strategy, leadership development, and hands-on execution to help organisations unlock their full potential. A natural Sales Accelerator, I bring together sharp market insight and practical tools that convert opportunities into long-term partnerships and measurable revenue growth.My expertise covers recruitment, training, sales process design, and proposition management, underpinned by strong leadership. I’ve led teams securing and growing major corporate accounts, regional businesses, SMEs, and consumer markets — across models from new business and channel development to retention and relationship management.Alongside consultancy, I also deliver Sales-with-a-Service (SwaS) — integrating technology, people, and process into a scalable model that allows businesses to rapidly expand sales capability without the overhead of building large in-house teams.At board level, I’ve worked with regional UK businesses, global organisations, and private equity-backed companies. Career highlights include scaling a UK business from £25M to £100M+ turnover through 20+ acquisitions and industry-leading organic growth, and stepping in as MD for newly acquired companies to deliver record-breaking sales pre-integration.Passionate about talent development and business transformation, I thrive on mentoring executives, inspiring teams, and creating growth cultures that combine performance with positivity. I believe leadership, like sales, works best when built on authenticity, energy, and a genuine smile. m•••@nmx-consulting.co.uk 07•••••••92
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