Lisa C.

Strategy, Definition and Rollout of New Content Management and Publishing Solution, Including Data Migration from Legacy System and Content Metadata Enrichment, to Optimise the Editorial Workflow and Improve Content Discovery on the Website @BBC

Cheshire West and Chester, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Present

Strategy, Definition and Rollout of New Content Management and Publishing Solution, Including Data Migration from Legacy System and Content Metadata Enrichment, to Optimise the Editorial Workflow and Improve Content Discovery on the Website @BBC

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EDUCATION

N/A

CIM | The Chartered Institute of Marketing

Advanced Certificate in Marketing; Professional Development Award in eMarketing

N/A

I-to-I

Teaching English as a Foreign Language (TEFL)

2015 — 2015

Roman Pichler

Agile Product Strategy and Product Roadmap

2002 — 2004

CIM | The Chartered Institute of Marketing

Communications Advertising & Marketing Foundation (CAM): Advanced Certificate in eMarketing Comms

2016 — 2016

BBC Training Academy

Leadership Development

2004 — 2004

PRINCE2

PRINCE2 Foundation Certificate

SKILLS

Website DevelopmentOnline AdvertisingInformation ArchitectureConversion OptimizationSearch Engine Optimization (SEO)Product ManagementSemMulti-Channel MarketingGoogle AnalyticsWeb DevelopmentSEOBusiness AnalysisOnline MarketingBusiness Process ImprovementB2bDirect MarketingUser ExperienceDigital MediaProject ManagementDigital MarketingMobile DevicesPpcE-CommerceDigital StrategyEmail MarketingLead GenerationIntegrated MarketingUsabilityWeb Project Management

ABOUT LISA C.

I am a highly proficient Digital Product Manager with a passion for building data-driven, user-centric digital experiences that deliver business value using Agile/continuous improvement methodologies. With 20 years of product development, product management and marketing experience gained in client-side and agency/consultancy environments across a number of domains, including digital media publishing, internet services, telecoms, financial services, travel/leisure and ecommerce.Both technically savvy and commercially astute, with a sharp eye for detail and the wider focus of context, I am able to effectively communicate with stakeholders across all disciplines and lead teams to achieve successful product delivery.The breadth of my digital and offline experience, knowledge and skills enables me to efficiently adapt, learn and add value in any organisation.I\'m a self-driven, ambitious individual, with an aptitude and desire for continuous learning and development.

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Lisa C. — Strategy, Definition and Rollout of New Content Management and Publishing Solution, Including Data Migration from Legacy System and Content Metadata Enrichment, to Optimise the Editorial Workflow and Improve Content Discovery on the Website at BBC in Cheshire West and Chester, GB | Unifers