Charles Crofton

Graphic Design Consultant @The Floating Hospital

New York, NY, US

Recent work;The Floating Hospital: Lead the design and production for marketing and communications materials, including website, e-newsletters, print collateral, targeted emails, social media assets, and support materials for fundraising events and campaigns. Research, write content, and retouch archival images for an Instagram archive channel to enhance brand storytelling and celebrate this 159 year old charity healthcare provider.Microsol Resources: Branding for events: TechPerspectives New York/Seattle, including logo, digital and print promotion, signage, program; Future of Cultural Centers webinar series organized by AIANY, including logo, digital assets; and continuing webinar social media support.Henry Schein Dental: Develop creative assets, including design lookbooks for 2022, 2023, and 2024, as well as white papers, e-books, and website assets for the content marketing department. McGraw Hill Education: Developed InDesign templates and a 10-step process for implementing ADA compliance.Tech For Campaigns: Volunteered for successful 2020 state rep reelection campaign, working with a cross-country team to create FB/IG assets. Top recall rate 22%, 1.3M+ impressions, 262k reach.Crain’s NY Business: Digital, social and print design for multi-advertiser programs, such as \"Heritage Healthcare Innovation Awards 2018 & 2019,\"\"Northwell health: Lenox Hill Hospital,\" and the \"Notable Women\" series (204 pages total, 123 ads).Additional design solutions for clients such as Rodale\'s Organic Life, Out of Home Advertising Association of America, Time Inc, HelloFresh, Outcome Health, Tulloch Research, Eagle Flight Squadron, Women’s Marketing Inc, Physicians for Reproductive Health, BabyCenter, Relish.com and Prevention.

NCAD

Bachelor of Design