Michael L. Croft
Business Development-aftermarket @AAM - American Axle & Manufacturing
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WORK HISTORY
Business Development-aftermarket @AAM - American Axle & Manufacturing
Responsible for supporting the sales & marketing strategy for the traditional aftermarket. Support the go-to-market strategy for AAM’s aftermarket business plan. Responsible for defining the program strategy to increase sales from existing product lines & support channel strategy with an emphasis on: o Value Proposition (price + feature/benefits) o Communications - product solicitation to target customer(s) o Online sales channels/e-Commerce Incorporating market analysis data to formulate and maintain business plans for product categories. as well as analyzing market for growth potential, explore & identify new market requirements and opportunities
EDUCATION
University of Illinois Urbana-Champaign
BS, Economics; Marketing
SKILLS
ABOUT MICHAEL L. CROFT
I partner with C-level executives and key decision-makers to design strategic business…
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