Rodney Clark

About Rodney Clark

I’m an analytics-focused technologist with a background spanning finance, IT, CRM administration, product ownership, and revenue operations. My career has progressed from hands-on financial analysis and reporting automation (Excel/VBA, AR, reconciliations) to systems administration and CRM implementations, including serving as Product Owner for a Salesforce Sales Cloud rollout and leading cross-system integrations across ERP, CRM, and data platforms.Today, I work at the intersection of analytics engineering and RevOps, building reliable data models, pipelines, and reporting layers that translate complex operational systems into trusted, decision-ready insights. I specialize in environments where data modeling, business context, and system integration matter just as much as code.

Experience

1. Sales Strategist - Gtm Operations

   Lifeway Christian Resources

   Sep 2023 — Present · Nashville, TN, US

   Accelerating model and pipeline development by leveraging generative AI to generate and optimize complex PySpark and SQL queries. • Automated lead-to-CRM workflows processing ~500 weekly leads, reducing lead response time from weekly to daily and saving ~3 hours of FTE work per week through custom Fabric-to-Salesforce API integration.• Developed an enterprise Power BI reporting suite with 20+ dashboards serving over 5 executive stakeholders and 20+ field sales reps via embedded Salesforce visuals, integrating Salesforce and Snowflake data to visualize sales funnel health, retention, and revenue forecasts.• Designed and deployed the company\'s first \"Revenue Recognition\" model in Microsoft Fabric using PySpark and Lakehouse architecture to calculate subscription-based revenue recognition across 4 product lines, reconciling annual Salesforce opportunities against $2M+ in scheduled revenue and Oracle ERP transaction tables with 2M+ records.• Built and maintain 10+ automated data pipelines including Salesforce incremental object ingestion, Amazon Vendor promotional reporting, and weekly account enrichment joining Salesforce accounts to millions of corporate transaction records at product-level grain.• Partnered with Salesforce admins and RevOps leadership to implement process automation, improved data quality, and enhanced visibility across GTM systems.• Presented insights and recommendations to senior leadership, directly influencing territory reassignments, lead prioritization strategies, geographic targeting, and product campaign focus based on account buying behavior and margin analysis.I bridge data engineering, analytics, and CRM strategy to enable data-driven revenue growth across sales and customer success functions. I design and implement scalable data models, dashboards, and pipelines that integrate Salesforce Sales Cloud with Microsoft Fabric, and Power BI to deliver actionable insights to leadership and field teams.

Education

• Northeastern Technical College

  Partial Completion - Associate in Applied Science, Computer Programming

• Coker University

  Bachelor of Science (BS), Business Administration and Management

Skills

• Customer Service
• Technical Support
• Accounts Receivable
• Windows 7
• Windows 8
• Credit
• Microsoft Excel
• Management
• Customer Satisfaction
• Process Improvement
• Finance
• Microsoft Office
• Analysis
• Sales
• Leadership
• Cash Flow
• Accounting
• Banking
• Loans
• Financial Statements
• Portfolio Management
• Invoicing
• Manufacturing
• Dunn & Bradstreet
• Oracle Erp
• Html
• Css
• Saleslogix
• Microsoft Word
• Troubleshooting
• Business Process Improvement