Cristy Verdeja Zaldivar
Innovative Marketing, Communications & Digital Leader | Amplifying Brand Impact, Enhancing Global Engagement & Advancing Institutional Reputation
- Role
- Head of Strategy & Brand Communications at Pointe Connect
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Cristy Verdeja Zaldivar
I’m Cristy Verdeja Zaldívar—a results-driven strategist with 15+ years of experience…
Experience
Head of Strategy & Brand Communications
Oct 2020 — Present
On a mission to help companies at every stage—startups, small businesses and established brands—leverage PR, marketing and digital media to authentically connect, share their story and drive meaningful impact. Focused on- Crafting a unified strategy that connects brand identity, marketing and content to drive engagement- Public Relations (PR) programs to elevate awareness of executives, owners and brands- Messaging that answers: who you are, what you offer and what sets you apart- Strengthening brand visibility through strategic communications and digital media- Offering education & free learning on Instagram @PointeConnectMixed client portfolio of monthly retainer PR programs building communications infrastructure and external relations, 1:1 coaching for executive training and thought leadership, and content projects.Specialties:Public Relations, PR Consulting, Communications Strategist, Planning & Strategy, Brand Awareness, Thought Leadership, Digital Media, Social Media, Earned Media, Media Relations, Content Development, Integrated Marketing, Business Framework, Messaging, Message House
Education
Florida International University
Master of Business Administration (MBA), 2014
2014
Universidad Nebrija
Study Abroad, 2008
University of Miami
Bachelor of Science in Communication, Broadcast Journalism & Spanish, 2010
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