Cristy Leon

About Cristy Leon

Senior executive with 25+ years of experience leading business services, marketing, and communications strategies that drive growth, strengthen client engagement, and optimize operations in the insurance industry.Currently lead the Business Services Group at Marsh McLennan Agency, overseeing 4 managers and 19 staff and support for 10 offices and 650+ employees.Key achievements:• Secured $2.5M in revenue over 2 years by creating winning RFP responses in partnership with sales teams.• Implemented a project management system improving deliverable accuracy and turnaround times.• Developed a specialized marketing team for high‑value employee benefits clients ($300K+ revenue) to deliver customized enrollment materials.• Designed and launched a personalized, trackable marketing campaign program for sales targeting, boosting prospect engagement and measurable results.• Built and promoted all current managers from the ground up, creating a pipeline of strong leadership talent.Passionate about uniting diverse perspectives, aligning strategy to business objectives, and delivering high‑impact initiatives that elevate brand presence and drive measurable business success.

Experience

1. SVP, Business Services Group

   Marsh McLennan Agency

   Jan 2019 — Present

   Lead a cross‑functional business services team supporting 10 offices and 650 employees. Oversee marketing, communications, events, administrative services, and project management functions. • Manage 4 direct managers and 19 total team members, all developed internally into leadership roles. • Partner with sales to secure $2.5M in new revenue through strategic RFP responses. • Introduced project management software to improve workflow accuracy, assign projects by skill set, and shorten turnaround times. • Created a dedicated marketing team for top employee benefits clients ($300K+ revenue) to deliver tailored enrollment communications. • Launched industry‑ and product‑specific sales prospecting campaigns with engagement tracking, tying marketing efforts directly to measurable sales outcomes.

Skills

• Insurance
• Marketing Strategy
• Social Media
• Program Management
• Media Relations
• Research
• Account Management
• Strategic Planning
• Leadership
• Marketing Communications
• Social Media Marketing
• Sales Management
• Risk Management
• Business Development
• Customer Service
• Marketing