Cristine Vargas
Marketing Manager at E. & J. Gallo Winery | Marketing Growth Strategy | Brand Building | Consumer Insights & Innovation | Team Leader | 13+ years in CPG
- Role
- Marketing Manager at GALLO
- Location
- Hollywood, FL, US
- LinkedIn followers
- 500 followers
About Cristine Vargas
HIGH PERFORMING PASSIONATE MARKETING LEADER > A highly motivated marketing…
Experience
Marketing Manager
Oct 2018 — Present
Responsible for leading the brand building and GTM strategy for a multi-brand portfolio, including value, premium, and luxury wines. Fulfills a critical role in product planning and strategic direction for our 30+ brand portfolio in Latin America.• Developed the annual integrated marketing plan by channel B2B and B2C, both digital and in-person, from concept creation to execution across multiple countries, including in-store promotions, advertisement, PR & media, POS branding materials, and training programs for retailers and distributors.• Develop market analysis to establish product, pricing, value proposition, growth opportunities, and focus holidays for key brands.• Provides conversion and ROI reports on 360 marketing campaigns. • Manage advertising agencies, PR agencies, translation agencies, and vendors in the U.S. and Latin America.• Expertise in budget allocation and identifying key brand issues, drivers, and growth opportunities.• Review and analyze consumer insights and market performance, including pricing, shopper and market segmentation, competition, BTL test market results, SKU optimization, channel, and portfolio strategy.• Drives new product development initiatives and product life cycle management, including new packaging, brand positioning, launches, and transitions.• Oversees brand content creation for digital platforms and e-commerce.• Manages and develops ambassador and influencer programs across the region.Key Achievements:o Market Growth: Successfully revitalized our luxury portfolio, transforming a double-digit revenue decline into a remarkable +20% growth. Achieved this by conceptualizing and executing a comprehensive 360-marketing campaign that included two new product launches providing a more diverse portfolio, harnessed the power of storytelling and innovative strategies to reach high net-worth consumers, and increased brand loyalty.
Education
Universidad del Sagrado Corazón
Bachelor's
2006 — 2010
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