Cristina Smith
Strategic Marketing, Public Relations, Communications and Community Relations
- Role
- Regional Marketing Manager - Northeast at CohnReznick
- Location
- Melbourne, FL, US
- LinkedIn followers
- 500 followers
About Cristina Smith
Decisive marketing leader with more than 20 years of professional services and financial services experience. Develops and implements strategic plans to engage audiences and demonstrates the value of marketing collateral and communication campaigns through robust reporting and sales metrics. Motivated, self-directed and results-oriented professional with a reputation for attention to detail, and strong organizational and multi-tasking skills. Specialties: Relationship management, Marketing plan development, Marketing collateral, E-mail marketing campaigns, Budget development and management, Branding, Advertising, Event planning, Contract negotiations, Branch / office openings, Community relations, Corporate communications, Media relations, Public relations, Client / customer entertainment.Bilingual: English verbal and written; proficient in Spanish.
Experience
Regional Marketing Manager - Northeast
Feb 2025 — Present
Lead strategic marketing efforts in the Northeast Region by identifying opportunities to enhance CohnReznick\'s brand awareness among clients, prospects, and Centers of Influence (COIs) within key markets; leverage national industry campaigns at the regional level; and support account based marketing efforts.
Education
University of Miami
BBA, Legal Studies & Sports Administration
1997
University of Miami Herbert Business School
MBA, Marketing & Management
2001
Skills
- Online Marketing
- Collateral
- Business Development
- Marketing Management
- Contract Negotiation
- Email Marketing
- Advertising
- Online Advertising
- Management
- Newsletters
- Social Media
- Spanish
- Leadership
- Sales
- Social Media Marketing
- Strategic Communications
- Corporate Communications
- Public Speaking
- Event Planning
- Brand Management
- Fundraising
- Marketing Strategy
- Donations
- Marketing Communications
- Marketing
- Public Relations
- Media Relations
- Press Releases
- Sponsorship
- Budgets
- Direct Mail
- Community Development
- Market Research
- Branch Banking
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