Cristina Romano

Wabc-tv Interactive News Producer @Disney Entertainment

New York, NY, US

Produce, edit and manage digital content for New York’s top-rated website and CTV.• Execute and make editorial decisions about online and social media content. • Manage important breaking news items and generate timely push alerts for abc7NY.• Develop effective SEO and headline testing to leverage online content.• Utilize various tools and analytics such as Chartbeat to drive higher traffic to the site.• Strategize with news producers on how to best promote digital content in news broadcasts.• Create eye-catching social badges to drive traffic back to site. • Leverage advanced technology in weekly digital weather update to introduce new and innovative ways to generate viewer engagement and ad revenue. • Develop strategies to help grow audience interaction in weekly digital live streams. • Format reporter scripts, exclusive stories and web-extra, long-form content for digital and CTV.• Train and mentor interns and WABC news team on web operations and best social media practices.