Cristina Almanza

Corporate Business Development Director on Premise Coffee, Tea, and Allied Sales @Buffalo Rock Company

Oversee the development of BRC’s multimillion-dollar line of Coffee, Tea & Allied beverage Product Sales for Buffalo Rock\'s 5 Regions/15 franchises. Within the first 8 months, increased Coffee and Tea Sales by 20%. Current sales increased by 16%; outpaced 2022 and expected 2023 YE Goals. Streamlined Plans and Strategies for Coffee, Tea Lines, and ancillary products. Developed a volume-based incentive program for new and increased volume accounts, that was incredibly well received by the entire sales team and support staff. This incentive resulted in 1% of our revenue to staff. Led the revamping and development of our annual 2-day training for Coffee College of management and sales of the variety of coffee and tea products, including mock scenarios, equipment needs, proper installation, and how to interact with the service department, product knowledge, and services. Successful training of Simple Sweet Tea calibration, with MEM staff: Savings on service calls and potential account loss revenue of thousands quarterly.Simple Sweet Extra Sweet Implementation: Recognized and addressed quickly with Red Diamond the need for a new product that had additional sweetness for our customers and remained competitive. We secured the production, taste trials, and development of this product. The product was available and market-ready within 3 months. Additionally, I negotiated a lower pricing to remain competitive.Developed sales decks, digital proforma, Target/Wins tracking system, and digital evaluation proforma for new and existing On-Premise sales customers. Founding member of BRC’s Inclusion Committee and lead for 3Q programs.