Cristina Ionescu
Senior Marketing Manager | Digital Strategy & Campaign Management | MarTech | Driving Scalable Growth & Customer Engagement
- Role
- Marketing Manager at Amazon
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Cristina Ionescu
Dynamic Senior Demand Generation and Marketing Technology Manager with experience in leading digital marketing initiatives and campaigns, optimizing MarTech platforms, and driving business process transformations. Proven expertise in implementing scalable solutions, such as CRM integrations, marketing automation, and data-driven marketing strategies, to enhance customer engagement and operational efficiency. Adept at managing cross-functional teams and executing high-impact campaigns across global markets. Strong track record of delivering measurable results, including improved customer LTV, increased lead conversion rates, and streamlined workflows. Recognized for delivering executive-level insights, driving strategic alignment, and consistently exceeding performance targets. Known for fostering collaboration with stakeholders at all levels, managing multimillion-dollar budgets, and driving the successful execution of major marketing and technology initiatives. MarTech & Digital Strategy – Expertise in CRM integrations, marketing automation, and customer journey mapping across platforms like Adobe Experience Platform, Adobe Journey Optimizer, Marketo, Salesforce, and Braze. Campaign Management & Demand Generation – Increased customer LTV by 5% and improved lead conversion rates by 10% through optimized nurture programs and targeted digital campaigns. Business Process Transformation – Spearheaded initiatives that reduced manual workloads by 20%, streamlined marketing workflows, and accelerated campaign execution by 30%. Cross-functional leadership & Stakeholder Management – Partnered with VPs, CTOs, and global teams to translate business goals into actionable marketing strategies, delivering executive-level insights and performance reports.
Experience
Marketing Manager
Apr 2025 — Present · Seattle, WA, US
Education
Academia de Studii Economice din București
Bachelor, Business Administration - English section
2001 — 2005
Academia de Studii Economice din București
Master, International Project Management
2007 — 2009
Skills
- Campaign Management
- Marketing Management
- Business Development
- Marketing Automation
- Marketing
- Budgets
- Marketing Strategy
- Analysis
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