Cristina Garcia Royo
Shareholder @Negative Split Carbon
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WORK HISTORY
Shareholder @Negative Split Carbon
We aspire to re-invent the carbon wheel, connecting performance and affordability to democratize speed, to distort and redefine fast.
EDUCATION
Universidad de Sevilla
Bachelor’s Degree, Audiovisual Communications
Northwestern University - Kellogg School of Management
Strategies that Build Winning Brands
London College of International Business studies
Postgraduate in Marketing Communications & Public Relations
SKILLS
ABOUT CRISTINA GARCIA ROYO
Leading effective brand and marketing strategies driven by consumer insight and creativity. From brand creation and product innovation, to advertising campaigns, design solutions, and brand experiences. Curious about people, their choices, and contradictions; I develop strategies that unlock competitive advantage, inspire creativity, and connect emotionally.Over the past 10+ years I’ve worked with global and national brands across the UK, US, and Australia including Diageo, Unilever, Danone, Kenvue (OGX, Maui Moisture), Essity (Bodyform), Sainsbury’s, Coles, Bayer, Jet2.com, Virgin Atlantic, and more.
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